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DESIGN MEETS BUSINESS @ CBS

TIME AND VENUE

December 2, 2010
Copenhagen Business School, Solbjerg Plads 3, Room 207

Join us for presentations, inspiring discussions, networking, and a hands-on workshop. You will hear about the latest research on strategic design, experiment with design thinking tools, and see how leading companies are changing ways of doing business. You will also have a chance to hear about and contribute to the curriculum design of our new minor program for educating the next generation of strategic designers.

PURPOSE

The purpose is to create an active and empirically based event through exercises supervised by Designit in combination with insightful lectures. Furthermore the goal is to get a group of designers engaged in visualizing the ideas generated throughout the day. The event will include:

An introduction to the ideas of strategic design and the minor in strategic design - focused on both students and businesses.

An interactive experience of design thinking in practical terms.

An opportunity to network and converse about such ideas.

WHO SHOULD ATTEND?

Business executives who want to create business value and strategic impact through design. Designers who want to turn design into a high-value business resource. Business, design, and engineering students who want to be the innovators and the design thinkers
of the future.

PROGRAM

10:00 Welcome – Tore Kristensen

10:15 Strategic Design: What is the Fuss All About? – Suzan Boztepe

Core Elements of Design Strategy – Jesper Clement

Practical Experiences – Designit & AMBU, Coloplast

12:00 Lunch

13:00 Design Thinking Workshop – Designit

15:30 Educating the Next Generation of Strategic Designers: Design Minor at CBS – Tore Kristensen

16:00 Discussion & Networking

REGISTRATION

The seminar is free but space is limited. So please register early by contacting Ms. Majken Lerche Møller at mlm.marktg@cbs.dk or 3815-2126

OTHER INFORMATION

This seminar is arranged in collaboration with Copenhagen Business School and is part of the Øresund Entrepreneurship Educators' Seminars.


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