TAT going for multiple markets

Posted: May 03, 2010 by Daniel Vámosi Martinussen

The innovative Malmö-based company has ambitions within the American automobile industry and as well as technology in relation to the food industry.

By now TAT is a well established software and technology developer within the mobile phone industry and has already developed software and technology now existing in several hundred million mobile phones.

Solidly based on these achievements the company increased its turnover by 50 percent last year and for that same reason Charlotta Falvin, CEO of the company, only sees the new initiatives as side jobs although she predicts that the company will grow much wider in the long run.

"More and more buttons are being replaced by touchscreens and regardless of industry there is a huge interest in getting to know this technology better and better," says Charlotte Falvin.

She also explains that the gap between mobile phones and automobiles may not be as great as many expects: the technology constructing the company's graphics software does not regard what kind of platform it is attached to. Charlotte Falvin estimates a much greater challenge on the business side in relation to the foreign automotive industry.

Barcodes on food products
Today news agency Rapidus informs that TAT founder Hampus Jakobsson has joined a completely different initiative well within the mobile industry. The founder has financially joined the company ipiit, located in Malmø, in their development of barcode reading software for mobile phones.

The company intends to ease consumers navigation round an increasingly complicated food selection in the supermarkets. The development of software telling you everything about food products contents, environmental impact as well as recipes and tips from co-users is well under way. The expectation is to release the software in Sweden and use this market as a testing template starting this summer. Beyond, the company sees the US market as where the true potential lies.

Source: nyteknik.se, Rapidus