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Swedes are leading in mobile development
The British online technology magazine, The Inquirer has visited Malmö to find out why Sweden is the leading region within mobile development. Is the success due to its education system, the infrastructure, their consensual management style, or something else altogether?
During the tour around Malmö talking to CEOs and entrepreneurs, The Inquirer discovered a great foundation for start-ups in terms of inspired graduates from i.e. Lund University in the Øresund Region, and great business as well as social skills. The universities develop the intellectual capital, but it is honed at employers like Ericsson. Small wonder that so much venture capital is attracted to the area to fund new startups for one of IT’s fastest growing new markets, mobile software.
What is so special about the Swedish business models is how they often appear to grow out of nowhere. The Inquirer found several growing startup companies emerging from unfocused beginnings. Take Malmö based Illusion Labs. It was founded by two graphics developers barely out of university, after they’d seen their first employer (The Astonishing Tribe - or TAT as we like to call them) mushroom from a new startup to a multi million dollar outfit in a few years. Or entrepreneurs Carl Loodberg and Andreas Alptun who did not really have a plan to start with. “We wanted to do something, without any idea what,” admits CEO Loodberg. They saw an Iphone and thought it might be fun to create a game that exploited the tilting mechanism of the new phone. They created Labyrinth, a game where you tilt your Iphone to steer a ball through a course. An ad agency saw the game and asked them to produce a version that promoted its client, Carlsberg.
There is no doubt that the Swedish potential within the mobile industry is astonishing actors outside the Øresund Region as well, and collaboration and learning from these competencies are great opportunities.
Read the full article about the discoveries of the Swedish secrets to success here: http://www.theinquirer.net/inquirer/news/1532326/why-swedes-leading-mo
