GaMeAT

Game and Media AI Tools

Excellence Cluster Vision :

The creation of user-centric AI-based tools for industry and society, using open and ethical AI.

By 2035, gaming will be seamlessly woven into the fabric of everyday life—enhancing mental and physical well-being, revolutionizing education, and driving innovation across industries. Games will offer hyper-personalized experiences, powered by AI and digital twins, enabling individuals to learn, become healthier, and grow through innovations in gaming. The creation of games will be faster, fairer, and more inclusive, eliminating bias while unlocking new creative frontiers. The new level of realism and fast content creation will enable gaming tools to be used way beyond the entertainment industry, e.g., for industrial simulation and synthetic data source for AI algorithms. The Swedish gaming industry has through a strategic effort in building human-centered creative tools enabled the growth of over a thousand Swedish game companies to innovate games and utilize these innovations beyond traditional gaming - for learning, improving health, and digitizing industries.

Serious games can revolutionize public services and well-being; AI-driven personalization and co-creation will unlock new markets and creative possibilities; and simulation-based tools can enhance productivity across industries. However, building tools that empower humans to create better products will require thoughtful, careful work. Generic language and video generative models only go so far in giving creative professionals what they need. There is an opportunity to create tools that work alongside artists and creators in these industries and give them more powerful AI-driven tools. A central challenge is working with industry to ensure that the tools carefully match users' needs and wants. Sweden, with its strong research institutions, global game studios, and growing export strength, is well-positioned to lead this transformation.

Our excellence cluster brings together graphics researchers, game companies, and industry partners to address a wide range of research, innovation, technology, and application areas. Central to our work is the advancement of real-time graphics and simulation technologies, including photorealistic rendering, digital twins, and AI-driven procedural generation. These technologies are not only foundational for entertainment but are increasingly applied in serious gaming contexts—such as education, healthcare, and rehabilitation—where they support cognitive development, physical activity, and mental well-being.

Overview

Project Lead:Michael Doggett, Lund University

Partners:Jonus Unger and Daniel Jönsson, Linköping University; Ulf Assarsson and Eric Sintorn, Chalmers; Konrad Tollmar, Electronic Arts/KTH; Johanna Bjòrklund, Umeå University; Veronica Sundstedt, Blekinge Institute of Technology