Software Configuration Management Sales Pitches

How do you explain what (S)CM is and what is your work as a Configuration Manager to an "outsider"?

This "outsider" might be your mother (or father) asking: son, what is it you do when you go to work? Or you meet the CEO of your company in the elevator and he asks you: what is that you do for this company? The project manager might put it more bluntly: why should I pay (part of) your salary? Or you need to convince the developers that your are not always putting obstacles in front of them, but you (SCM) can actually help and support them.

Sometimes you have like "elevator time" (or your father's attention span;-) - other times you will get a podium from where you can communicate - until they "pull the plug" after five minutes.

The purpose of this project is to create different SCM "sales pitches" for different audiences and of different lenghts/detail.

The results of the project - so far - can be found here.

This project is, in part, supported by the Scandinavian Network of Excellence in Software Configuration Management (sneSCM)

Project participants:

Inner circle ((S)CM experts):

Outer circle (target group):

If you are interested in being a part of the project - either the inner or outer circle - send an email to

The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw

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